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To set up and run your Livestream Ad Campaign, it will take you a few simple steps to set up the basics and the bidding strategy of the ad.

Create Live Ads on App

1. Basic Settings
2. Set up duration, the duration limit allowed to set up on App is from 30 mins to 24 hours

1. Set up budget
2. For “Ongoing” ads, ad budget can only be set higher than the current days’ ad expense
3. For ads of other statuses, if user reduces ad budget to less than the current days’ ad expense, the ad will be immediately hidden until the next day (show screenshot of error message)

1. Bidding Strategy
2. Bidding - for current phase we only support auto-bidding
3. Objective 
4. Maximise views (default select), we’ll open more objective selections in future

Create Live Ads on PC

1. Basic Settings

1. Set up campaign name
2. Campaign name is pre-populated, and user can customise

1. Set up budget
2. Can set up a fixed budget or “No Limit”

1. Set up date
2. Fixed date range or “No Limit”

1. Set up time
2. “All day” or a specific time range during the day, the ad will recur during this time each day

1. Bidding Strategy

1. Bidding - for current phase we only support auto-bidding
2. Objective
3. Maximise views (default select)
4. (Upcoming) Maximise GMV

To run your ads on Shopee, you need to decide on the right budget, duration and placement options. Your budget and duration determines how long your ad remains active for. You should choose an amount that you are comfortable spending daily.