What is GMV Max Live Custom ROAS?

GMV Max Live Custom ROAS is an improved and upgraded Target ROAS solution of the existing Live Ads - Max GMV - Custom ROAS, which breaks the fences between the “ads traffic” and organic platform traffic, enabling advertisers to run their ads within a broader organic traffic load. By adopting GMV Max Live, advertisers can indicate a ROAS target, the system will optimize the GMV Max Live campaign throughout the Shopee platform to maximize GMV potential and maintain a stable fulfillment of ROAS performance. 

Key Benefits of GMV Max Live Custom ROAS:

1. Better Visibility across Shopee

Tap into broader traffic to access a wider audience for your live room to drive sales potential. GMV Max Live breaks the boundaries between ads inventory and broader organic traffic, allowing advertisers to scale the GMV potential of the campaigns better, driving better conversions. 

1. Boost Competitiveness with indicated ROI Suggestions 

Set ROAS target according to Shopee platform’s ROI suggestions customized based on organic live room performance similar livestreamers of relevant live streaming category , as well as the latest data of ads-level perf. Or, go a step further and set a customized ROI goal that aligns perfectly with your business objectives based on your Live room-level historical performance. Shopee will strive to hit the goal as closely as possible through dynamic bidding to maximize GMV and ROAS fulfillment.

1. Streamlined Performance Optimization 

GMV Max Live custom ROAS is exclusive with all other ad types of Live Ads, and advertisers can only set one single GMV Max Live ads during any time duration. This exclusive logic enables the system to better consolidate and optimize the efficiency of your GMV Max Live ads campaign on the overall live room-level throughout Shopee Platform, preventing the risk of cannibalism among ads campaigns of the advertiser and alleviating operation load with optimizing advertiser’s operation mode from “setting up multiple live ads campaigns tracking ads performance” to “create one GMV Max Live campaign and monitor data as the overall performance of the live room”.  

GMV Max Ad Requirements 

1. One GMV Max Live campaign is focused on one live room. 
2. If there are any ongoing / scheduled Live Ads with overlapping durations for your selected live room, please note that enabling GMV Max Live will cause the other existing Ads to be paused automatically. 

1. GMV Max Live only supports setting up by “All Day” time duration to allow Shopee to fully monitor and adjust bid prices across different environments ensuring that the overall AD Spends is balanced against the GMV earned for the Product to maintain the ROAS goals.

Best Practices for GMV Max Live

1. Refrain from unnecessary edits during the Learning Phase (Ads Cold Start Stage): After the start of your campaign, it will automatically enter the Learning Phase whereby Shopee will aim to help stabilize performance. During the Learning Phase, it is expected that there will be some ROAS fluctuations as the algorithm stabilizes. Hence, it is recommended that Advertisers do not make changes to the campaign during this period.
2. Set Realistic ROAS goals: It is recommended for advertisers to set up campaigns based on the recommended ROAS values provided by Shopee. These recommendations are customized based on your live room-level historical performance, as well as competitive insights on the platform for similar livestreaming categories. An excessively high ROAS goal will result in limited campaign pacing and spending as GMV Max will become highly selective to maintain the submitted ROAS goal. Shopee will strive to hit the indicated ROAS goal as closely as possible, but it is not guaranteed. (Note*: the custom ROAS target is suggested to be within +25% range of the highest Shopee suggested ROAS value to retain ROAS fulfillment and efficient budget utility) 
3. Focus on L7D data reporting of ads perf:Shopee recommends choosing L7D data reporting for GMV Max Live Custom ROAS, focusing on a longer period without frequently adjusting campaign setting is better for the system to accumulate more stable and consistent data for efficient ads optimization, and decrease the odds of achieving poor ROAS fulfillment or having sudden expense surge due to negative operations. 

1. Keep GMV Max Live running during LIVE continuously:GMV Max Live only supports setting up by “All Day” time duration, it is recommended to keep GMV Max Live ads running all day throughout the whole livestreaming session and avoid pause/restart the ads campaign frequently within one day, or else it may cause unstable ads absorption with poor ROAS fulfillment 

How to create GMV Max Live Ads on a PC / App

Ads Creation Flow on PC:

1. Go to Shopee Ads, Click on + Create New Ads, and choose “Promote Live”

1. Put in "Campaign name” and choose Budget and Date setting.

(Note*: GMV Max Live only support “All Day” time duration, ads duration is by default boosting all day. )

1. Choose under “Boost GMV” objective and tick enable “GMV Max Live”

1. Select the ROAS goal recommended by Shopee or indicate a custom ROAS target by yourself.

1. Click on “Submit”

Ads Creation Flow on App:

1. Choose under “Boost GMV” objective and toggled on “Enable GMV Max Live“

1. Select the ROAS goal recommended by Shopee or indicate a custom ROAS target by yourself.
2. Choose date and budget setting

1. Click on “Publish”