如何使用蝦皮廣告
了解如何設定及優化蝦皮廣告
Last updated: 9 January 2024
This feature is still in beta mode, and is only available to selected sellers.
Choosing the right bidding type can help you achieve your business goals. You have the option to use Shopee’s Auto Bidding feature or select Manual Bidding to manually set up your Shop Ads keywords and cost-per-click (CPC) bids by yourself.
Note*: When Auto Bidding is selected, Audience Targeting option will not be available
Choose Auto Bidding if you are:
When creating your Shop Ad, you may select Auto Bidding under the Bidding Method section. With Auto Bidding, Shopee will help you bid for keywords automatically.
* Currently only available for whitelisted sellers
It is highly recommended that you run your ad for a minimum of 2 weeks without making any changes to your ad settings to gather an adequate amount of data before optimising your ad.
When setting up your Shop Ad:
To monitor and improve performance of your manual keywords for your Shop Ad, here are some factors you can consider:
To increase exposure
Monitor these metrics for your Shop Ads, on both ad and keyword level:
To increase profit
Monitor these metrics for your Shop Ads, on both ad level and keyword level:
How to optimise your Shop Search Ads if profit is your goal:
a. For keywords with high ROAS
b. For keywords and discovery locations with low ROAS:
c. For keywords with no ROAS
d. For low ROAS across all or most of your keywords
請問這一頁有幫助嗎?
What is Auto Bidding for Shop Ads?
Who should use Auto Bidding?
How do I get started on Auto Bidding?
What is Manual Bidding for Shop Ads?
How do I get started on Manual Bidding?
How can I better set up and optimise my Shop Ads?
Last updated: 9 January 2024
This feature is still in beta mode, and is only available to selected sellers.
Choosing the right bidding type can help you achieve your business goals. You have the option to use Shopee’s Auto Bidding feature or select Manual Bidding to manually set up your Shop Ads keywords and cost-per-click (CPC) bids by yourself.
Note*: When Auto Bidding is selected, Audience Targeting option will not be available
Choose Auto Bidding if you are:
When creating your Shop Ad, you may select Auto Bidding under the Bidding Method section. With Auto Bidding, Shopee will help you bid for keywords automatically.
* Currently only available for whitelisted sellers
It is highly recommended that you run your ad for a minimum of 2 weeks without making any changes to your ad settings to gather an adequate amount of data before optimising your ad.
When setting up your Shop Ad:
To monitor and improve performance of your manual keywords for your Shop Ad, here are some factors you can consider:
To increase exposure
Monitor these metrics for your Shop Ads, on both ad and keyword level:
To increase profit
Monitor these metrics for your Shop Ads, on both ad level and keyword level:
How to optimise your Shop Search Ads if profit is your goal:
a. For keywords with high ROAS
b. For keywords and discovery locations with low ROAS:
c. For keywords with no ROAS
d. For low ROAS across all or most of your keywords
請問這一頁有幫助嗎?
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