How to Use Ads
Find out more about how to set up and manage your ads to grow your business.
Product Solutions
Product Ads (Manual Bidding)
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Search Brand Ads
Homepage Brand Ads
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Monitor & Optimise Your Performance
Manage Your Budget & Spend
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Shopee Ads
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Brand Ads
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GMV Max
Search
Search Brand Ads
Yes 
No
Prime your Brand Image and Enhance shoppers' buying intention through Search Brand Ads!
1. Product Profile
What is Search Brand Ads?
When the user searches the keywords reserved by the seller, Search Brand Ads (SBA) will occupy the top view placement on the search result page. Taking nearly half screen space, Search Brand Ads enhances brand imaging through key info displayed(the brand shop info; brand banner; 4 hero products), it also grabs users' eyes by accommodating the template elements to voucher display or flash sale scenarios.
Through premier placement and product display, Search Brand Ads is a great tool to build an attractive shop front, which amplifies the brand awareness and attracts the user's purchasing intention.
a. Product Benefits and Value
- An Attractive Shop Front: Improve brand image and Top the hero products
Users tend to search around and compare when they browse the search result page. SBA's branding banner and hero products naturally catch the users' attention at first glance, helping retain users' interest and lead them to view your shop rather than search around others.
With Search Brand ads-PC | Non-Search Brand ads-PC |
 |  |
With Search Brand ads-App | Non-Search Brand ads-App |
 |  |
- Reduce competitor interception
From [competing display ranking] to [dominating first view], Search Brand Ads create a premier display window to users who search and browse.
Take the example of the market with highest adoption rate and daily ads expense, it has shown that Search Brand Ads UV takes nearly half of the whole search result page UV(UV Interception rate 43.8%) . Through Search Brand Ads’ dominating first view and taking up nearly 50% space of screen, most users will be attracted to view and click on the SBA, thus occupying more users' first attention and reducing interception of your competitive brands/shops.
- Best Practice
Search Brand Ads Campaigns Days Case Study | |
Brand Profile | Skincare & Beauty category |
Ads Campaign duration | During 10.10 Campaign Days (8-10 Oct) |
The objective | To boost awareness and earn more traffic to their official store, riding on the hype of mega sale, brand decided to run Shopee Search Brand Ads on the 10.10 campaign in 2024. |
The Ads settling best practice | - [Creatives] Upload creatives that boost campaign sale and promote best products solution (e.g. display the attractive voucher and hero/ new products) - [Reserved Keywords] Reserve keywords as much as possible to for wider search traffic, try to reserve keywords covering all product categories and best-selling products - [Campaign Settings] Recommend using unlimited budget and keep the ads running during the whole sale to ensure more stable ads cpm and ROAS. |
The Results | SBA brought much higher Broad GMV(+121%) and Shop views (+131%) during 10.10 campaign days (8-10 Oct) compared to previous 14 days with SBA running (24-26 Sep). |
b. SBA Templates
Default | Voucher | Flash Sale | |
Templates demo | PC:  App:  | PC:  App:  | Only App:  |
Feature lay-out | - Shop Information: Shop name/ ratings/ followers, can click 'View Shop' to enter the shop (when shop has live-streaming ongoing, auto display a live element surrounding the logo) - Shop Banner: Uploaded by seller - Hero SKUs: Display 4 SKUs. Can choose manual selection or auto selection to determine the products. | Auto display when the shop has available vouchers for the buyer. If the shop has more than 1 voucher, display the voucher with biggest discount. | Only available on App. Auto display when the shop has Flash Sale with a countdown format in orange color surrounding the 'Hero SKUs' placement. |
Scenarios | Enhancing brand image/ Launching new products/ Promoting products on campaign days/ Heating Hotspot events. | Creating amazing sale atmosphere with Voucher presence. | Spike URGENCY with this Flash Sale template! |
c. Data Review
Data Review | SC Screenshots |
Sellers can monitor the brand ads performance on Shopee Ads homepage. There will be a new tab next to Shop Ads for Brand Ads including: a. Search Result Page b. Homepage Carousel |  |
Click 'Search Result Page' to review campaign performance |  |
d. Creatives Guidelines
💡Refer to creative guidelines for more detailed info: https://ads.shopee.sg/learn/faq/463/1777
2. Display logic, Charging and Reserved Keywords
【Display Logic】
Sellers can choose reserved keywords for Search Brand Ads
When users search the keywords reserved by you, Search Brand Ads will appear on top of the search result page.
【Charging】
Budget deduction of Brand Ads will be from the sellers' Ads Credit balance. To deduct the CPM for every 1000 impressions of Brand Ads seen by users in real-time.
【Reserved Keywords】
Follow the word choice suggestion：
Keywords | Applicability |
Brand name (incl. typo variations) e.g. Apple | ✅ |
Brand name + sub-brand/franchise name e.g. Apple Airpods | ✅ |
Other brand's keywords e.g. Huawei phone | ❌ |
Non-brand keywords/generic keywords e.g. shoes, shirts, etc. | ❌ |
1. Relevancy Goes First
The reserved keywords should be highly relevant to the store's promoted/hot/upcoming new products.
- If you choose to use manual mode: make sure that the reserved keywords are related to the hero 4 products displayed on the Search Brand Ads.
- When using auto mode: in addition to brand name keywords, do remember to reserve keywords for hot/new/promoted products.
3. Ads Creation
💡Pls refer to [External] Shopee Search Brand Ads Pitch Deck and Onboarding Guide_Sep 2024 for more detailed info.
Ad Creation flow | Platform screenshot |
Go to Shopee Ads, Click on + Create New Ads |  |
Click Increase Branding |  |
Location: Choose Search Result Page |  |
Basic Info: Update Ad Name &Duration & Budget |  |
Upload Creative |  |
Click on "Submit" | - |
Was this page helpful?
Yes No- How to Use Ads
Prime your Brand Image and Enhance shoppers' buying intention through Search Brand Ads!
1. Product Profile
What is Search Brand Ads?
When the user searches the keywords reserved by the seller, Search Brand Ads (SBA) will occupy the top view placement on the search result page. Taking nearly half screen space, Search Brand Ads enhances brand imaging through key info displayed(the brand shop info; brand banner; 4 hero products), it also grabs users' eyes by accommodating the template elements to voucher display or flash sale scenarios.
Through premier placement and product display, Search Brand Ads is a great tool to build an attractive shop front, which amplifies the brand awareness and attracts the user's purchasing intention.
a. Product Benefits and Value
- An Attractive Shop Front: Improve brand image and Top the hero products
Users tend to search around and compare when they browse the search result page. SBA's branding banner and hero products naturally catch the users' attention at first glance, helping retain users' interest and lead them to view your shop rather than search around others.
With Search Brand ads-PCNon-Search Brand ads-PCWith Search Brand ads-AppNon-Search Brand ads-App- Reduce competitor interception
From [competing display ranking] to [dominating first view], Search Brand Ads create a premier display window to users who search and browse.
Take the example of the market with highest adoption rate and daily ads expense, it has shown that Search Brand Ads UV takes nearly half of the whole search result page UV(UV Interception rate 43.8%) . Through Search Brand Ads’ dominating first view and taking up nearly 50% space of screen, most users will be attracted to view and click on the SBA, thus occupying more users' first attention and reducing interception of your competitive brands/shops.
- Best Practice
Search Brand Ads Campaigns Days Case StudyBrand ProfileSkincare & Beauty categoryAds Campaign durationDuring 10.10 Campaign Days (8-10 Oct)The objectiveTo boost awareness and earn more traffic to their official store, riding on the hype of mega sale, brand decided to run Shopee Search Brand Ads on the 10.10 campaign in 2024.The Ads settling best practice- [Creatives] Upload creatives that boost campaign sale and promote best products solution (e.g. display the attractive voucher and hero/ new products)- [Reserved Keywords] Reserve keywords as much as possible to for wider search traffic, try to reserve keywords covering all product categories and best-selling products- [Campaign Settings] Recommend using unlimited budget and keep the ads running during the whole sale to ensure more stable ads cpm and ROAS.The ResultsSBA brought much higher Broad GMV(+121%) and Shop views (+131%) during 10.10 campaign days (8-10 Oct) compared to previous 14 days with SBA running (24-26 Sep).b. SBA Templates
DefaultVoucherFlash SaleTemplates demoPC:App:PC:App:Only App:Feature lay-out- Shop Information: Shop name/ ratings/ followers, can click 'View Shop' to enter the shop (when shop has live-streaming ongoing, auto display a live element surrounding the logo)- Shop Banner: Uploaded by seller- Hero SKUs: Display 4 SKUs. Can choose manual selection or auto selection to determine the products.Auto display when the shop has available vouchers for the buyer. If the shop has more than 1 voucher, display the voucher with biggest discount.Only available on App.Auto display when the shop has Flash Sale with a countdown format in orange color surrounding the 'Hero SKUs' placement.ScenariosEnhancing brand image/ Launching new products/ Promoting products on campaign days/ Heating Hotspot events.Creating amazing sale atmosphere with Voucher presence.Spike URGENCY with this Flash Sale template!c. Data Review
Data ReviewSC ScreenshotsSellers can monitor the brand ads performance on Shopee Ads homepage. There will be a new tab next to Shop Ads for Brand Ads including:a. Search Result Pageb. Homepage CarouselClick 'Search Result Page' to review campaign performanced. Creatives Guidelines
💡Refer to creative guidelines for more detailed info: https://ads.shopee.sg/learn/faq/463/1777
2. Display logic, Charging and Reserved Keywords
【Display Logic】
Sellers can choose reserved keywords for Search Brand Ads
When users search the keywords reserved by you, Search Brand Ads will appear on top of the search result page.
【Charging】
Budget deduction of Brand Ads will be from the sellers' Ads Credit balance. To deduct the CPM for every 1000 impressions of Brand Ads seen by users in real-time.
【Reserved Keywords】
Follow the word choice suggestion：
KeywordsApplicabilityBrand name (incl. typo variations) e.g. Apple✅Brand name + sub-brand/franchise name e.g. Apple Airpods✅Other brand's keywords e.g. Huawei phone❌Non-brand keywords/generic keywords e.g. shoes, shirts, etc.❌1. Relevancy Goes First
The reserved keywords should be highly relevant to the store's promoted/hot/upcoming new products.
- If you choose to use manual mode: make sure that the reserved keywords are related to the hero 4 products displayed on the Search Brand Ads.
- When using auto mode: in addition to brand name keywords, do remember to reserve keywords for hot/new/promoted products.
3. Ads Creation
💡Pls refer to [External] Shopee Search Brand Ads Pitch Deck and Onboarding Guide_Sep 2024 for more detailed info.
Ad Creation flowPlatform screenshotGo to Shopee Ads, Click on + Create New AdsClick Increase BrandingLocation: Choose Search Result PageBasic Info: Update Ad Name &Duration & BudgetUpload CreativeClick on "Submit"-Was this page helpful?
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