How to Use Ads

What is "Shop GMV Max" Feature? 

Shop GMV Max is a new feature that simplifies campaign management by auto-selecting products and optimizing campaigns based on performance, using a single budget and duration you set.

Key Benefits of "Shop GMV Max" Feature:

Effortless Campaign Setup

1. Sellers only need to configure two settings: budget and duration.
2. The system will provide an estimated ROAS, helping you understand the potential performance before launching.

Automated Optimization for Maximum Sales

1. The system will initially auto-select all products that currently have no active campaigns.
2. Then, it will automatically allocate your budget across these products based on campaign performance, maximizing your sales with minimal manual effort

How to use the "Shop GMV Max" feature?

A. Campaign Creation 

1.  Go to the "Create Product Ads" page.
2. In the ‘Product Selection - Select Method’ section, choose “Shop GMV Max”
3. By default, all available items without active ads will be auto-selected. The system will then automatically allocate your budget across these products based on their ad performance to help maximize sales
4. You can review and manage these products later on the Ad Detail Page after the ad is created.
5. In the ‘Bidding Strategy’ section, you will be able to choose one of the two bidding strategies: 
6. GMV Max Auto Bidding (Shop): The system will display an estimated ROAS to give you an idea of expected performance.
7. GMV Max Custom ROAS (Shop): You can set a Target ROAS value to enhance your ads’ profitability.

Important notes:

1. You can create only one campaign using the “Shop GMV Max” feature per shop.

B. Campaign Performance Monitoring

You can monitor your campaign performance on Ads List Page and Ads Detail Page:

1. Ads List Page: Campaign using “Shop GMV Max” feature will be prominently displayed at the top of ads list page and you can check the overall campaign performance. 

1. Ads Detail Page: This page will provide detailed data for each product within the campaign using “Shop GMV Max” feature. Sellers can add or remove products from an active campaign.

Overall Campaign Performance Data

Review By Product performance

Product Management in Campaign

Recommended Ad Setup

1. Unlimited End-Date: We recommend keeping the campaign always on to optimize shop traffic & maximize GMV
2. Unlimited Budget: We recommend setting an unlimited budget to ensure the campaign stays on and not limited by budget constraints.