How to Use Ads

What is "Campaign Surge Optimisation"?

During major campaign periods, sellers often see a surge in sales. However, these periods also bring heightened competition due to the peak season. To help you stay competitive, the campaign surge optimisation tool automatically optimises your ad settings to maximise sales during these high-traffic times. The system will automatically adjust bids, increase budgets, and optimise ROAS targets based on real time strategies. By automating these adjustments, the feature aims to boost GMV and uplift orders, allowing you to capitalise on high-potential traffic efficiently.

How to enable the “Campaign Surge Optimisation Tool”?

1. Login to Shopee Seller Centre. 
2. Go to Shopee Ads.

1. Enter Smart Shop Booster
2. Click on “Boost”.

1. Toggle “Campaign Surge Optimization” on
2. Click the “Confirm” button.

What are the changes to the ads by turning on Campaign Surge Optimisation?

1. The following adjustments will take effect from 12 AM of the campaign day till D+2 days after the campaign: 
2. Increase Bid Price
3. Manual bidding price will be auto-optimised and adjusted.
4. The algorithm will update bid price during the campaign period based on the ROAS performance of the last 7 days before the campaign.
5. Increase Budget
6. The budget for well-performing ads will automatically increase by 20% each time the daily budget is fully utilized, up to a maximum of five times per day.
7. Well-performing ads are identified based on whether they have met their ROAS targets in the 7 days leading up to the campaign.
8. Decrease ROAS Target
9. The system will lower Target ROAS to capture more traffic and sales during the campaign day. 
10. GMV Max Custom: ROAS targets may be reduced by up to 30%, but will not go below the lowest recommended ROAS value.
11. GMV Max Auto Bidding: Estimated ROAS range will decrease by 10%.
12. Similar to budget adjustments, ROAS adjustments will be applied to well-performing campaigns that have fulfilled ROAS targets the last 7 days before the campaign.

How to check if the feature is active:

1. You will be able to see the ongoing or upcoming campaign through the Smart Shop Booster setup page. 

1. The "View Ads" section will provide clear breakdowns of ROAS target adjustment per tab, allowing for more granular review of system-initiated adjustment during campaign period.

How are sellers informed about campaign surge status?

1. Shopee will send pop-up notifications in Seller Center to remind you of the status of the Campaign Optimisation Tool Surge.