How to Use Ads

Both Enhanced Bid Price and Campaign Day Bid Price Optimisation help to increase your sales from Product Search Ads' manually selected keywords, and Discovery Ads with Auto Optimisation turned off, and can both be turned on to achieve the best results!

1. Enhanced Bid Price:

1. Automatically adjusts your Manual Bidding Ads on all days except campaign periods 
2. Manual bids can be adjusted either up to 100% higher or down to 50% lower
3. Can be turned on for specific ads only
4. Aims to increase your sales while maintaining your average ads CPC expense

Enhanced Bid Price toggle on your Product Ads' Advanced Settings page

2. Campaign Day Bid Price Optimisation:

1. Automatically adjusts your Manual Bidding Ads only on campaign periods (e.g. 11.11, 12.12, 25SSS when sellers generally bid more competitively). The campaign period could include pre and post campaign day.
2. Manual bids are adjusted upwards to remain competitive, up to 4x of your original bid price.
3. When turned on, applies to all Product Ads with Manual Bidding on both Search and Discovery locations.
4. Aims to increase orders for your ads that are performing well on campaign days, while targeting to maintain the historical average ROAS.
5. You will receive a pop-up notification on the Shopee Ads page prior to an upcoming campaign, with the specific period Campaign Day Bid Price Optimisation will go live for.



Click toggle above to access Campaign Day Bid Price Optimisation setting on your Shopee Ads page

Where can I get more information about Enhanced Bid Price?

Click here for more information.

Where can I get more information about Campaign Day Bid Price Optimisation?

Click here for more information.