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Newly Improved Shopee Ads Tracking Technology

Shopee Ads has improved its Impressions tracking technology.

As a result, from 12 Aug 2020, you may notice an increase in your ads Impressions and a corresponding decrease in Click-Through-Rate (CTR). The new improvement will not affect your ads GMV, expenses and Return on Advertising Spend (ROAS).

Tip:

For definition of the different ads performance metrics, click here