How to Use Ads

This feature is still in beta mode, and is only available to selected sellers. 

This article will introduce you to the budget, duration, and placement settings for Product Ads.

Note: When you set the budget, duration, and placement during the Product Ads setup, the same values for each setting will apply to every Product Ad that is published during the same setup process. For example, if you select 5 products during setup, each of the 5 Product Ads that are published will have the same budget, duration, and placement applied.

Budget

Budget is the maximum amount that you want to spend on each Product Ad. You can configure your budget as unlimited or set a daily budget amount.

1. Unlimited: When you select this option, there will be no limit to how much your Product Ad can spend each day.

1. Daily budget: This option allows you to set a daily maximum amount that your Product Ad can spend. Once the daily budget is used up during the day, your Product Ad will temporarily stop being displayed to shoppers for the rest of the day.

Tip: Follow the suggested budget amount to maximise your Product Ads’ potential while managing your ad spend.

Duration

Duration lets you control how long your Product Ad runs for. You can start your ad right away without an end date, or schedule a start date and end date.

1. No end date: When you select this option, your Product Ad will start immediately after it's published and run indefinitely.

1. Set start/end dates: This option allows you to choose the the start date and end date of your Product Ad. If you set the start date as the current day, the Product Ad will start immediately after publishing. Otherwise, your Product Ad will start at 00:00 (GMT+8) on the scheduled start date, and end at 23:59 (GMT+8) on the scheduled end date.

You will still be able to change the duration, or manually start, pause, or stop a Product Ad after publishing it.

Placement

Placement refers to where your Product Ad can be shown to shoppers. There are 2 main placements offered by Shopee Ads: Search and Discovery.

1. Search 

Product Ads in the Search placement will be shown in search results when shoppers search for relevant keywords. A maximum of 60 Product Ads will be shown in the search results for any single keyword, whether in the Shopee app or on the Shopee website. 

1. Search - App

Product Ads are displayed as the first 2 product listings in the search results page. Thereafter, 1 ad is displayed after every 3 listings.

1. Search - Web

Product Ads are displayed as the first 5 and last 5 product listings of the search results page. 

2. Discovery

Product Ads in the Discovery placement will be shown the product recommendation sections on Shopee: Daily Discover and You May Also Like.

1. Daily Discover

In the first 55 Daily Discover positions, up to 26 Product Ads are displayed. The exact ad position might vary.

1. Daily Discover - App

1. Daily Discover - Web

1. You May Also Like

In the first 35 You May Also Like positions, up to 12 Product Ads are displayed. The exact ad position might vary.

1. You May Also Like - App

1. You May Also Like - Web

Selecting "All" placements will allow you to show your Product Ad in both Search and Discovery placements at once. You will be able to view the performance data for your Product Ad broken down by placement, so you can monitor the relative performance of each placement.

You can change the placement setting of your Product Ad anytime after it is published.

Note: Auto Product Ads are shown in all placements by default. It is not possible to specify the Search placement or the Discovery placement for an Auto Product Ad. If you are setting up an Auto Product Ad for the first time, please note that the “All” placements option must be selected to proceed with the setup.