Enhanced Bid Price for Product Ads Using Manual Bidding

This feature is still in beta mode, and is only available to selected sellers. 

Why should I use Enhanced Bid Price? 

It can be time-consuming to manually adjust the bid prices of each individual keyword or Discovery location for your Product Ads or you may simply feel like you don't have enough data or knowledge to know what is the "best" bid price.

Enhanced Bid Price helps make your life easier by automatically optimising the bid prices for your Product Ads to generate more sales conversions, while maintaining your average cost-per-click (CPC).

How does Enhanced Bid Price work? 

Enhanced Bid Price uses an algorithm to predict whether each ad click is likely to lead to a sales conversion based on a variety of factors, such as historical data related to your advertised product, your shop and your customers' shopping habits. Your ads' bid prices are then automatically adjusted to increase your sales.

When ad clicks are more likely to generate sales, Enhanced Bid Price will increase bid prices by up to 100%. When ad clicks are less likely to generate sales, Enhanced Bid Price will decrease bid prices by up to 50%. 

1. For example, if your bid price is $0.30, our system will automatically increase your bid to no more than $0.60 when ad clicks are more likely to generate sales
2. Our system will also automatically decrease your bid to no lower than $0.15 when ad clicks are less likely to generate sales

How would Enhanced Bid Price impact my ads performance?

Enhanced Bid Price will help to increase sales for Product Ads using Manual Bidding without significantly increasing your ad spend. In other words, your ads' return on ad spend (ROAS) will improve over time.

How to use Enhanced Bid Price for Product Ads

1. How do I turn this setting on when setting up my Product Ads?

When you set up new Product Ads and select Manual Bidding as the bidding method, this setting will be turned on by default. You can toggle it off in Advanced Settings in the Bidding section.

2.How do I turn this setting on/off for my existing Product Ads?

If you would like to enable this setting for an existing Product Ad:

1. Go to the Ad Detail Page of the Product Ad
2. Open Advanced Settings in the Performance section and turn on/off the toggle for Enhanced Bid Price.

3.Does Enhanced Bid Price work for Broad and Exact Match keywords?

Yes, Enhanced Bid Price works for both Broad Match and Exact Match keywords?

4.How should I set and optimise my manual bids with Enhanced Bid Price setting turned on?

You should set the appropriate bid price for your keyword depending on the business outcome you want to achieve. Some tips:

1. Bid competitively and use the suggested bid price if you would like to increase your exposure or sales
2. Use a lower bid price when using Broad Match if you would like to maximise your ROAS

We recommend that you let your ad run with Enhanced Bid Price setting for at least 7 days before optimising your bid prices. This allows your ad to gather sufficient data for you to optimise its bid price well.

1. Click here for more information on how to set and optimise your bid prices

Will Enhanced Bid Price cause my ad spend to exceed my daily budget?

No, each ad's expense will still stay within the daily budget that you set.