How to Use Ads
Find out more about how to set up and manage your ads to grow your business.
How do I choose the right products?
It is important to select the right products to advertise based on your business goals.
Focus on your bestsellers with high monthly sales and products with great sales potential, such as promotional products.
Focus on products that sell well, especially those with high organic profit margin.
Choose new products to boost their exposure and test their market potential.
*Tip:
How do I set my budget and ad duration?
You can set your budget and time length for your Product Search Ads before publishing them.
How do I set my keywords, match types and bid prices?
With Auto-Selected keywords, Shopee will select keywords relevant to your product and optimise them for you.
Use Auto Selected Keywords if you prefer to set up and manage your ads with minimal effort and time investment, or if you're unsure how to choose keywords.
If you are an advanced user, or if you would like your ad to appear at the very top of the search results for certain keywords, you can select your own keywords, set bid prices and match types for your ads.
You can choose either one of the two match types below for your keywords.
Your ad will appear on the search results page when buyers search for relevant variations of your keywords, even if their searches do not contain your keywords.
To deliver relevant matches, Broad Match may take into account common buyer historical search behaviours across the platform and an individual user’s historical search activities.
Your ad will only appear when shoppers search for the exact keyword you've placed a bid for.
Examples:
More information:
All buyer searches are subject to text processing in order to ensure that your ads are displayed to maximise impressions and orders. For example,
Now, you need to set a bid price for each manually selected keyword.
Here are some strategies for selecting keywords, match types and bid prices based on your objectives:
How do I set up and modify Product Search Ads step by step?
Please refer to the user guide.
Can I set up and modify my Product Search Ads via Shopee app?
Yes, you can now set up and modify your Product Search Ads using Seller Centre via browser or Shopee app. Please refer to the user guide.
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How do I choose the right products?
How do I set my budget and ad duration?
How do I set my keywords, match types and bid prices?
How do I set up and modify Product Search Ads step by step?
Can I set up and modify my Product Search Ads via Shopee app?
How do I choose the right products?
It is important to select the right products to advertise based on your business goals.
Focus on your bestsellers with high monthly sales and products with great sales potential, such as promotional products.
Focus on products that sell well, especially those with high organic profit margin.
Choose new products to boost their exposure and test their market potential.
*Tip:
How do I set my budget and ad duration?
You can set your budget and time length for your Product Search Ads before publishing them.
How do I set my keywords, match types and bid prices?
With Auto-Selected keywords, Shopee will select keywords relevant to your product and optimise them for you.
Use Auto Selected Keywords if you prefer to set up and manage your ads with minimal effort and time investment, or if you're unsure how to choose keywords.
If you are an advanced user, or if you would like your ad to appear at the very top of the search results for certain keywords, you can select your own keywords, set bid prices and match types for your ads.
You can choose either one of the two match types below for your keywords.
Your ad will appear on the search results page when buyers search for relevant variations of your keywords, even if their searches do not contain your keywords.
To deliver relevant matches, Broad Match may take into account common buyer historical search behaviours across the platform and an individual user’s historical search activities.
Your ad will only appear when shoppers search for the exact keyword you've placed a bid for.
Examples:
More information:
All buyer searches are subject to text processing in order to ensure that your ads are displayed to maximise impressions and orders. For example,
Now, you need to set a bid price for each manually selected keyword.
Here are some strategies for selecting keywords, match types and bid prices based on your objectives:
How do I set up and modify Product Search Ads step by step?
Please refer to the user guide.
Can I set up and modify my Product Search Ads via Shopee app?
Yes, you can now set up and modify your Product Search Ads using Seller Centre via browser or Shopee app. Please refer to the user guide.
Was this page helpful?
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