How to Use Ads

How will I be charged?

You only pay when shoppers click on your ads. Exposure is free. 

How do I manage my ad spend?

You can manage your ad spend in two ways: 

a) Setting Your Ad's Cost-Per-Click Bid Price

Bid price refers to the highest amount that you are willing to pay for each click. As a guide,

1. Use the minimum bid price if you're unsure how well your advertised products will sell. Check your ad's ROAS (return on advertising spend) and rank after a week. If the rank is poor (the higher the number, the poorer the rank) and the ROAS is good, increase your bid price. 
2. Use the suggested bid price when you want to maximize ad exposure.

b) Setting Ad Budget

Set No Limit for your ad budget to maximize your ad exposure, but if you're concerned with ad cost when your first start using Shopee Ads, you can set daily or total budget cap. Your ad spend will never exceed your set budget.

1. E.g. $3 Daily Budget means the ad stops once $3 has been spent within a day
2. E.g. $10 Total Budget means the ad stops once $10 has been spent within your ad campaign period

What is the minimum bid price for each Shopee ad type?

$0.05 for Discovery Ads, $0.05 for Search Ads, and $0.25 for Shop Ads.

I have a small advertising budget, can I use Shopee Ads? 

Absolutely. Prioritize your advertising spend on selected products that have great conversion potential (e.g. your best sellers, products with competitive price and great ratings) to see the best results. 

Shopee Ads' product selector constantly processes the available data to identify and recommend products that have high sales potential when advertised. 

1. When creating ads on Seller Centre, the recommended products are highlighted with "Best Selling", "Good ROAS" or "Top Searched" tags. 
2. To learn more about what each tag means, click here
3. On Shopee app, the recommended products are highlighted with the 'thumbs up' icon. 

How much should I invest in Shopee Ads when I first start?

We recommend that you set advertising budget of at least $20 per advertised product.

How does billing work for Shopee Ads? 

Shopee Ads works on a prepaid basis. Top up your ads credit before you start advertising. Click here to learn more. Your ads will not be shown if your ads credit is zero. 

You can view the charges debited from your ads credit in the Transaction History section of My Ads (in the Shopee Seller Centre). 

Will I be charged for persistent manual clicks by the same user or automated clicking tools? 

Shopee's system filters out such invalid clicks, which you will not be charged for.