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Shopee Ads
User Guide
General Tips
Live Ads
Brand Ads
Homepage Brand Ads
Search Brand Ads
Product Ads
Discovery
GMV Max
Search
Shop Ads
General Tips
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Introducing Different Ad Types in Shopee
Advertising using Shopee Ads can help you achieve your business goals, be it reaching shoppers interested in your products, increasing your sales or building your brand. See which ad type is best suited to help you meet your business goals below!
1. To Increase Awareness or Sales of Specific Products
Use Search Ads and Discovery Ads to advertise your products.
a) Product Ads (Search): Show your ad on the search results page. You decide which keywords will show your ad by bidding for them.
b) Product Ads (Discovery): Show your products in multiple sections of the Shopee platform to shoppers interested in products similar or complementary to yours. These sections include: Daily Discover on the homepage and in Shopee games, and You May Also Like on relevant product detail, purchase-related and order-related pages.
Use placements Discovery together with Search so you can show your products in more places within the Shopee platform. Learn more about Product Ads (Discovery).
2. To Increase Shop Traffic and/or Brand Awareness
Use Display Ads and Shop Search Ads to advertise your shop.
a) Homepage Brand Ads: Of all the ad types, Homepage Brand Ads advertising will give you the most exposure. Use visually catching banners to draw mass awareness to your shop from the Homepage carousel banner, one of Shopee's most high-traffic sections. You also have the option to either redirect your audience to your shop homepage, product detail page or campaign page.
b) Shop Ads: Display your shop at the top of the search results page, along with a shop voucher and products most relevant to the shopper's search term. You also have the option to customise your ad's picture and tagline. In addition, your shop will also appear within the Shopee Farm Game if you use Auto Shop Ads.
You decide which keywords will show your ad by bidding for them. If your shop sells hair care products, you may wish to bid for "shampoo", so that shoppers searching for "shampoo" can see your Shop Ad and be directed to your shop after clicking your ad.
Note:
- In Shopee Lite APP, Discovery Ads are only displayed on the Daily Discover section on homepage and You May Also Like section on product detail pages
Last Updated: 4 Nov 2024
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Introducing Different Ad Types in Shopee
Advertising using Shopee Ads can help you achieve your business goals, be it reaching shoppers interested in your products, increasing your sales or building your brand. See which ad type is best suited to help you meet your business goals below!
1. To Increase Awareness or Sales of Specific Products
Use Search Ads and Discovery Ads to advertise your products.
a) Product Ads (Search): Show your ad on the search results page. You decide which keywords will show your ad by bidding for them.
b) Product Ads (Discovery): Show your products in multiple sections of the Shopee platform to shoppers interested in products similar or complementary to yours. These sections include: Daily Discover on the homepage and in Shopee games, and You May Also Like on relevant product detail, purchase-related and order-related pages.
Use placements Discovery together with Search so you can show your products in more places within the Shopee platform. Learn more about Product Ads (Discovery).
2. To Increase Shop Traffic and/or Brand Awareness
Use Display Ads and Shop Search Ads to advertise your shop.
a) Homepage Brand Ads: Of all the ad types, Homepage Brand Ads advertising will give you the most exposure. Use visually catching banners to draw mass awareness to your shop from the Homepage carousel banner, one of Shopee's most high-traffic sections. You also have the option to either redirect your audience to your shop homepage, product detail page or campaign page.
b) Shop Ads: Display your shop at the top of the search results page, along with a shop voucher and products most relevant to the shopper's search term. You also have the option to customise your ad's picture and tagline. In addition, your shop will also appear within the Shopee Farm Game if you use Auto Shop Ads.
You decide which keywords will show your ad by bidding for them. If your shop sells hair care products, you may wish to bid for "shampoo", so that shoppers searching for "shampoo" can see your Shop Ad and be directed to your shop after clicking your ad.
Note:
- In Shopee Lite APP, Discovery Ads are only displayed on the Daily Discover section on homepage and You May Also Like section on product detail pages
Last Updated: 4 Nov 2024
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