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Effective from 24 Nov, the new minimum bid price for Product Search Ads and Discovery Ads will be $0.05, and the new minimum bid price for Shop Search Ads will be $0.15.

This update will help to ensure that your ads are still competitive and able to generate some impressions even when the minimum bid price is used.

If you are unsure about optimal bid price settings, we recommend using Auto-Selected Keywords (for Product Search Ads) or Auto-Optimisation (for Discovery Ads).

You can also turn on the Enhanced Bid Price setting to let Shopee automatically make adjustments based on the potential for sales conversion (read more about it here).

Check out these articles to learn more about how bid prices work:

1. Setting Up Search Ads For Your Products
2. How To Use Discovery Ads Right