News

You can now create and manage your Discovery Ads using Auto Optimisation mode anytime and anywhere using the Shopee app. No laptop, no problem! 

What is Auto Optimisation mode?

With Auto Optimisation mode, Shopee manages the bid prices for each Discovery Ads display location to drive healthy Return on Advertising Spend (ROAS), so you do not have to constantly make adjustments on your own. 

For more information, click here. 

How do I set up Discovery Ads using Auto Optimisation mode on the Shopee app?

When you set up Discovery Ads on the Shopee app, Auto Optimisation mode is turned on by default. You can toggle it off if you prefer, however you will need to manually set bid price and premium rates for each display location, as well as optimise your ad's bidding regularly to drive healthy Return on Advertising Spend (ROAS). 

How do I turn on/off Auto Optimisation mode for my ongoing Discovery Ads on the Shopee app?

1. Go to the Ad Detail page of the relevant Discovery Ads
2. Toggle on/off the Auto Optimisation mode 

How do I check the performance of my Discovery Ads?

1. Go to the Ad Detail page of the relevant Discovery Ads
2. You can edit the time duration for your ad performance data
3. Click on the metric available to view its time trend chart 
4. Please note that the data shown here is for your Discovery Ads on Auto Optimisation mode and Manual mode combined, if your ad has been run on both modes in the selected time duration
5. Click on display location if you would like to see your ads performance data for only Auto Optimisation or only Manual mode

5.Choose "Auto" tab to see ad performance data for Discovery Ads Auto Optimisation Mode, and choose "Manual" tab for Discovery Ads on manual mode

6.You can edit the time duration for your ad performance data