News

The Shopee Ads product selector now has an enhanced product recommendation algorithm that uses Shopee's data to uncover more high potential products for you to advertise, in order to maximise your sales.

You can now:

1. Easily identify more high potential products to advertise 

When selecting which products to advertise, the Shopee Ads product selector will now recommend three categories of high potential products based on Shopee's data: Best Selling, Good ROAS and Top Searched.

1. "Best Selling" products are the best-sellers within their categories, and have high potential to generate even more sales with ads. 
2. "Good ROAS" products have potential to achieve healthy Return on Advertising Spend (ROAS) when advertised, based on their organic sales and their category’s average ads expense.
3. "Top Searched" products are associated with top searched keywords, and have potential to generate even more impressions and sales with ads 

2. Easily advertise all recommended products with one click

The product selector now has a "Select All Recommended Products" option so that you can select up to 50 recommended products when creating new ads.

When the "Select All Recommended Products" option is selected:

1. If you have 50 recommended products or less, all of them will be selected.
2. If you have more than 50 recommended products, 50 recommended products with the highest sales potential will be selected. 
3. If you want to advertise the remaining recommended products, simply go back to Shopee Ads homepage to set up new ads and ensure "Select All Recommended Products" option is selected again in the Shopee Ads product selector.

Notes:

1. The new product recommendation logic is currently only released to selected sellers on a whitelist basis.
2. Please note that if you're whitelisted, you can only see the "Best Selling", "Good ROAS" and "Top Searched" tags for your recommended products when setting up new ads using Seller Centre. 
3. If you're not whitelisted, (i) the "Select All Recommended Products" option will not be available in the product selector and (ii) recommended products will have a 'thumbs-up' icon instead (i.e. without "Best Selling", "Good ROAS" or "Top Searched" tags)