How to Use Ads
Find out more about how to set up and manage your ads to grow your business.
As Shopee are currently striving to support a healthy, trustworthy, and transparent digital advertising ecosystem, this Community Guidelines is to help you create and run Shopee Ads campaigns that align with our platform and advertising policies listed below.
Our policies are built upon feedback from people, the related policies of Shopee, and local laws. Please understand our policies may vary across regions for the legal or cultural differences, and will keep updates regularly.
These policies are designed to ensure a safe and positive experience for our customers and abide by applicable laws. It covers 2 broad areas:
For more details about listing issues deemed to be illegal, unsafe or untrustworthy, please check against the general listing policy: https://seller.shopee.sg/edu/article/6858/shopee-listing-violation-policy. If you want to quickly know our detailed categories of prohibited items, you can go and checkShopee's Prohibited and Restricted Items Policy {to attach link by specific market} and Prohibited Items List{to attach link by specific market}.
1) Shopee strictly prohibits any content that may expose youth to risks of exploitation, endangerment, or harm in psychological, sexual, physical, or developmental respects. Do not promote any content that may threaten the well-being of minors, such as inappropriate behavior, nudity and sexual activity involving a minor. Examples of what is not allowed:
2) Shopee restricts the display and promotion of adult products. For example:
3) Shopee restricts the display or promotion of content with adult and sexually explicit themes, including:
4) Shopee restricts the display and promotion of adult media and services. For example:
5) Shopee does not allow the presence of political content in any items. For examples:
6) Shopee does not allow content and items that disrespects users’ religious beliefs, including:
7) Shopee does not allow the display or promotion of dangerous activities and challenges, including but not limited to:
8) Shopee does not allow language or behavior that harasses, humiliates, threatens anyone. Content with any of the following is prohibited:
9) Shopee does not allow item content that leaks personal information.
10) Shopee restricts unpleasant/gory images and mild unpleasant images. Any pictures or images that look disgusting, gory, scary, disturbing which may cause visual discomfort that are not allowed.
11) Shopee does not allow the sale or promotion of dangerous weapons, ammunition and accessories, explosives, and cold weapons in real life, or other objects that may cause harm to individuals.
12) Shopee does not allow the display or promotion of hazardous chemical products that may cause harm to individuals, including physical hazards, health hazards, and environmental hazards.
13) Shopee does not allow ads content to display, promote, sell, solicit, or provide access to illegal drugs, controlled drugs, prescription drug abuse, recreational drugs, drug paraphernalia, accessories, supplies, or their use.
14) Shopee restricts ads content to show, promote, or sell tobacco, nicotine, or related products, including:
15) Shopee restricts ads content to show, promote, or sell any types of alcoholic drinks:
16) Shopee does not allow the promotion, sale of animals, and endangered plants. For example:
17) Shopee restricts the promotion, sale of currencies, artifacts, and precious metals. The following are examples of what is not promoted:
18) Shopee doesn't allow several kinds of tangible illicit purpose products. The followings are what is not allowed:
19) Shopee does not allow several kinds of intangible illicit purpose products. For example:
20) Shopee does not allow advertising to contain gambling content, including tangible gambling items, mystery box, and intangible gambling products.
21) Shopee restricts promoting certain types of digital products, including:
22) Shopee strictly prohibits the following financial activities and related products or services in ads promotion, including but not limited to:
23) Shopee restricts the following freelance services in ads promotion, i.e., any digital service provided by professionals to a client based on their requirement, including but not limited to:
Shopee restricts the promotional activities of products in some specific categories, mainly based on local laws. Content and items with any of the following is prohibited:
In addition, a set of prohibited ads practices are detailed as follows:
Was this page helpful?
As Shopee are currently striving to support a healthy, trustworthy, and transparent digital advertising ecosystem, this Community Guidelines is to help you create and run Shopee Ads campaigns that align with our platform and advertising policies listed below.
Our policies are built upon feedback from people, the related policies of Shopee, and local laws. Please understand our policies may vary across regions for the legal or cultural differences, and will keep updates regularly.
These policies are designed to ensure a safe and positive experience for our customers and abide by applicable laws. It covers 2 broad areas:
For more details about listing issues deemed to be illegal, unsafe or untrustworthy, please check against the general listing policy: https://seller.shopee.sg/edu/article/6858/shopee-listing-violation-policy. If you want to quickly know our detailed categories of prohibited items, you can go and checkShopee's Prohibited and Restricted Items Policy {to attach link by specific market} and Prohibited Items List{to attach link by specific market}.
1) Shopee strictly prohibits any content that may expose youth to risks of exploitation, endangerment, or harm in psychological, sexual, physical, or developmental respects. Do not promote any content that may threaten the well-being of minors, such as inappropriate behavior, nudity and sexual activity involving a minor. Examples of what is not allowed:
2) Shopee restricts the display and promotion of adult products. For example:
3) Shopee restricts the display or promotion of content with adult and sexually explicit themes, including:
4) Shopee restricts the display and promotion of adult media and services. For example:
5) Shopee does not allow the presence of political content in any items. For examples:
6) Shopee does not allow content and items that disrespects users’ religious beliefs, including:
7) Shopee does not allow the display or promotion of dangerous activities and challenges, including but not limited to:
8) Shopee does not allow language or behavior that harasses, humiliates, threatens anyone. Content with any of the following is prohibited:
9) Shopee does not allow item content that leaks personal information.
10) Shopee restricts unpleasant/gory images and mild unpleasant images. Any pictures or images that look disgusting, gory, scary, disturbing which may cause visual discomfort that are not allowed.
11) Shopee does not allow the sale or promotion of dangerous weapons, ammunition and accessories, explosives, and cold weapons in real life, or other objects that may cause harm to individuals.
12) Shopee does not allow the display or promotion of hazardous chemical products that may cause harm to individuals, including physical hazards, health hazards, and environmental hazards.
13) Shopee does not allow ads content to display, promote, sell, solicit, or provide access to illegal drugs, controlled drugs, prescription drug abuse, recreational drugs, drug paraphernalia, accessories, supplies, or their use.
14) Shopee restricts ads content to show, promote, or sell tobacco, nicotine, or related products, including:
15) Shopee restricts ads content to show, promote, or sell any types of alcoholic drinks:
16) Shopee does not allow the promotion, sale of animals, and endangered plants. For example:
17) Shopee restricts the promotion, sale of currencies, artifacts, and precious metals. The following are examples of what is not promoted:
18) Shopee doesn't allow several kinds of tangible illicit purpose products. The followings are what is not allowed:
19) Shopee does not allow several kinds of intangible illicit purpose products. For example:
20) Shopee does not allow advertising to contain gambling content, including tangible gambling items, mystery box, and intangible gambling products.
21) Shopee restricts promoting certain types of digital products, including:
22) Shopee strictly prohibits the following financial activities and related products or services in ads promotion, including but not limited to:
23) Shopee restricts the following freelance services in ads promotion, i.e., any digital service provided by professionals to a client based on their requirement, including but not limited to:
Shopee restricts the promotional activities of products in some specific categories, mainly based on local laws. Content and items with any of the following is prohibited:
In addition, a set of prohibited ads practices are detailed as follows:
Was this page helpful?
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